ABOUT OMEGA PSI PHI - CHI THETA CHAPTER

Omega Psi Phi (ΩΨΦ) is an international fraternity with over 750 undergraduate and graduate chapters. Omega Psi Phi is the first predominantly African-American fraternity to be founded at a historically black university.

THECHALLENGE

The Chi Theta Chapter of Omega Psi Phi presented us with the challenge of curating decades worth of content to create a robust website showcasing their longstanding history. We had to provide a consistent and accurate design that was easy to navigate and forward-thinking enough to reduce the need for constant updating.

Content strategy and layout were crucial first steps. The clients wanted to include a thorough timeline of visuals, strong branding to tell their stories as well as a call to action for men interested in learning more about the organization.

  • PROJECT NEEDS:
  • Logo Design
  • Content Generation
  • Content Formatting
  • Theme Development
  • Email Marketing Integration

OURPROCESS

Syncere Creative designed and developed the online presence from ground up from a solid design strategy.

OURSTRATEGY

The Chi Theta Chapter website was developed for desktop, tablet, and mobile browsers and consists of cutting edge UI/UX design around the unique concept of angular design.

THEGOALS

Provide a fresh, new web design that is easy to navigate and provides useful information of the history of Chi Theta.

[ Delivering multimedia content in style. ]

THERESULTS

Increased awareness of Chi Theta while providing prospective members with detailed information on the organization. Accurately documented the history of Omega Psi Phi and the chapter’s legacy.