ABOUT BRAND NOLEBIANS

The Brand Nolebians podcast focuses on engaging their fanbase with up-to-date news and highlights of everything Florida State and beyond. Geared toward students, alumni, fans, and even critics. Nolebians’ hosts, Sadat “DocQue” Smith and Curtis “BlaQue” Smith promise to always deliver raw, uncut viewpoints on the state of the Nole Nation. They also accompany their dynamic with featured guests and celebrated alumni such as Attorney Benjamin Crump, Fred and Doby Flowers, Andre Cooper, Sean Hamlet and their most recent conversation with Seminole’s Hall of Famer and Super Bowl champion, William Floyd.

THECHALLENGE

Brand Nolebians needed their website to be informative, clean and engaging. As alumni of a major university, the imagery, colors and context presented had to accurately represent the illustrious Florida State University while still giving the Brand Nolebians their own identity.

We worked with the team to help brand them as “A Podcast with a Purpose.” This entailed extensive strategic planning to not only help differentiate the brand visually but to also incorporate concepts which were important to them; outreach and education.

  • PROJECT NEEDS:
  • Logo Design
  • Custom Photography
  • Social Media Profile Generation
  • Public Relations
  • Media Platform Integration

OURPROCESS

Syncere Creative designed and developed the online presence from ground up from a solid marketing strategy.

OURSTRATEGY

The Brand Nolebians website was developed for desktop, tablet, and mobile browsers and consists of cutting edge UI/UX design around the unique concept of angular design.

THEGOALS

Raise awareness and build an engaging following of listeners.

[ Delivering multimedia content in style. ]

THERESULTS

After the website launch and execution of public relations and social media strategy, Brand Nolebians saw a steady jump in viewership and a 76% increase in engagement. Their online presence has grown from podcasts to print, bringing in a new market of trend analysis.