ABOUT BEARD PHARAOH

Beard Pharaoh is a unique lifestyle brand providing products for total beard care, growth, and maintenance. Their products are organic and ethically sourced. Understanding the makeup of their ingredients and how they were cultivated helps them to better educate their customers on how to use each product + the benefits of doing so. Beard Pharaoh wants to build knowledge of how balancing a healthy beard routine greatly increases a healthier lifestyle.

THECHALLENGE

As Beard Pharaoh was preparing to launch, the team was looking for a way to differentiate themselves within the crowded haircare landscape and make a splash at the 2018 Village Market hosted in Atlanta, GA. The team had a very tight timeframe in which to establish their new brand and announce their launch while creating a dynamic new website that reflected the brand and created a bold new presence.

The creators wanted the brand to represent authenic, Ancient African themes and philosophies in order to differentiate itself, resonate with customers and inspire employees. They wanted to ensure the audience saw quality and artistry is infused in any touchpoint within the Beard Pharaoh brand.

  • PROJECT NEEDS:
  • Logo Design
  • Custom Photography
  • Social Media Profile Generation
  • Product Labeling
  • eCommerce Website Design

OURPROCESS

Syncere Creative designed and developed the online presence from ground up from a solid marketing strategy.

OURSTRATEGY

The Beard Pharaoh website was developed for desktop, tablet, and mobile browsers and consists of cutting edge UI/UX design around the unique concept of angular design.

THEGOALS

Increase sales by 50% and create a well-recognized brand.

[ Delivering multimedia content in style. ]

THERESULTS

Increased revenue by 70%. Brand awareness increase of 60% as evidenced by surveys and Voice of Customer. Saw a significant jump in campaign conversions via email clicks and open rate.