OUR STRATEGY MODEL
Innovation Through Intelligent Disruption
Target an Industry that is ripe for disruption. Innovations propagate only when they solve an unmet need. Identify the biggest customer problems. Identify the biggest industry problems. Exploit your greatest advantage against their greatest disadvantage.
You already know that the breakeven point is the "floor" for your sales growth. That is the absolute minimum in sales you need to make in order to stay in business. Think of the sustainable growth rate as the "ceiling" for your sales growth. It is the most your sales can grow without new financing and without exhausting your cash flow.
Take advantage of the tools at your fingertips. Identify what your customers are looking for in your industry, where they occur in the user journey and then use digital pathways to eliminate them. We enusre you conduct Voice of The Customer (VoC) surveys prior to launching any new effort.
SUBJECT MATTER EXPERTS
Hire insiders, experts in the field. Don’t try and disrupt a mature industry from the outside. If you are on the inside – that you work for an established organisation, then the mantra is, “disrupt or be disrupted”. It is important to have key opinion leaders or subject matter experts involved to provide input during key milestones or decisions in the development process.
Embrace the power of the ideas. Find disruptive solutions to each. When you explore new opportunities it's wise to take into account the prospects for enhancement or reinvention that may already exist and areas of your business that you could improve.
Effective disruption cannot happen in a company culture that does not foster and celebrate innovation. Encourage networking, transparency, the sharing of ideas and, perhaps most importantly, the ability to take strategic risks. Providing a safe space for employees to test, learn and revise is crucial to originality and improvement. Empower your people.