All of the major search engines rank sites based on complex mathematical algorithms that weigh the characteristics of not only the web site and its pages, but also by the quantity, quality, and structure of its inbound and outbound links. How well a web site conforms to the algorithm will determine its position in the organic rankings.

It is important to note that each search engine has its own algorithm and that these formulas change periodically. Consequently, a site's rankings will often move around from period to period and vary from search engine to search engine. Part of our job at Syncere Creative is to follow these changes and help our clients determine if and when changes need to be made. The other part is to help you prioritize your efforts in regards to the following factors.

Our search engine optimization program includes a detailed review of a prospective client's web site for the purpose of developing a search engine optimization strategy and implementation plan. We will complete keyword research, keyword optimization of web site content, and site architecture, URL structure, site navigation and internal link analysis.

At Syncere Creative, Search Engine Optimization means more than just improving your overall search engine rankings. It's about getting the results your company needs, which means improved sales, more qualified visitors, more RSS feed subscribers, etc. We begin optimizing only after several weeks of thorough research to analyze your competitors' strategies, and to determine which keywords will be most effective at delivering the website visitors you need to accomplish your real-world goals.