By actively monitoring the conversations that are taking place online, companies can get a good sense of what consumers, clients and industry analysts are saying about their products, services, employees, the competition and track all other related content that is published online. Monitoring user generated content online not only informs companies on what people are saying about their brand and company and what is happening in their industry, but it also helps in gathering competitive intelligence.

Monitoring what people are saying online is crucial to protecting a company’s reputation. Especially search engines have become dominant “reputation aggregators” of online forum posts, blog posts, online user reviews and "flame" sites, because they often give immediate visibility to content that is created with those tools.

Through online web tools, companies today have the means to capture, understand and act on the online “conversations” that are occurring about their brand, products and services. Online monitoring typically includes tracking company name, product names, brand names, employee names, competing brand names, industry terms, as well as general industry news. Syncere Creative's experience and expertise in search engine marketing and optimization, online PR and social media marketing can help companies with monitoring, evaluating and responding to consumer feedback and consumer-generated media. Our Online Reputation Management Services are managed by our online marketing specialists who have years of experience in online advertising, PR and search engine marketing.

The best course of action against negative criticism is to proactively influence what people are saying about a company and brand. It often pays off to correspond directly with the people that are talking about a brand or company online even if their comments are negative to find out where they are coming from. Actively participating in the conversation and eliminating the negative buzz by becoming a regular contributor to blogs and online forums related to your industry can be an effective way to counter bad publicity.