Our online press release submission to those search engine news services which introduces a new opportunity for search engine visibility and brand-awareness building. By submitting keyword-optimized press releases to news search engines, businesses can dramatically increase the availability of public announcements to journalists and consumers who are searching on the web for information. The likelihood that a company press release will appear in the top-positions of the search results will improve significantly when it is keyword-optimized with relevant keywords in the copy.

Benefits of the Syncere Creative managed press releases that are easily found and ranked by the search engines can significantly increase the size of the audience that sees the release. This translates in more traffic to the web site and increases brand-awareness in the marketplace. Press releases, with the URL embedded in the copy, are providing inbound links to a web site. When the press release is distributed these links will be picked up by other distribution partners and can, over time, increase link popularity and ranking of a web site in the organic search results of the major search engines.

Syncere Creative offers a press release optimization and submission service that includes keyword research and selection, press release writing, keyword optimization, newswire distribution and reporting. We complete the writing and optimization of press release copy or keyword-optimization of an existing press releases. We provide online monitoring reports that are details the number of times the press release was viewed from search engine listings, the number of times a press release has been downloaded, the number of times the press release has been forwarded and the number of click-throughs to the web site.

.

News search engines such as those from Google, Yahoo! and Microsoft Live Search are rapidly becoming the first stop for news and information research. Press release optimization increases the likelihood that a company press release will appear in the top-positions of the search results at these web properties when searches are conducted for relevant keyword phrases.